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Wirrwarr um Mercedes-Strategie: Die Kurskorrektur des Ola Källenius: Der Luxus soll nicht mehr so heißen
Wirrwarr um Mercedes-StrategieVollmundig hat der Mercedes-Konzernchef 2022 die Luxusstrategie ausgerufen. Schmallippig ist jetzt nur noch vom „Besonderen“ die Rede. Die Chronik einer Schrumpfung.
CEO Ola Källenius am 19. Mai 2022 – das Unternehmen beschreibt dieses Bild mit „Mercedes-Benz präsentiert Langfrist-Ziele als wertvollste Luxus-Automobilmarke der Welt“. Von dem L-Wort will mittlerweile niemand mehr was hören.
Mercedes-Benz AG