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Autorivalen im Vergleich: Warum Mercedes die Zahlen von BMW zu denken geben müssen
Autorivalen im VergleichMercedes contra BMW: Zwar erfüllen die Absatzzahlen des Jahrs 2023 die eigenen Prognosen der Stuttgarter, doch die Zahlen des Konkurrenten bieten in mehrerlei Hinsicht Anlass zur Selbstreflexion.
Mercedes-Chef Ola Källenius (links) und BMW-Chef Oliver Zipse haben diese Woche die Absatzzahlen für 2023 vorgelegt. In mancherlei Hinsicht erweist sich BMW derzeit als Primus.
imago/Mike Schmidt/Sven Simon/Miller