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Aggressiver Preisvergleich: Ist das fair? Aldi Süd führt Barilla, Ehrmann und Danone vor
Aggressiver PreisvergleichNicht besser, dafür viel teurer als die Aldi-Eigenmarken: So wirbt Aldi Süd, indem der Discounter eigene Marken mit den Markenartikeln seiner Lieferanten vergleicht. Aber warum nur?
Aldi Süd lässt seine Eigenmarken glänzen – zulasten von Markenherstellern.
Imago/Manfred Segerer
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