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Steiff-Chef Dirk Petermann: Wie Steiff die digitale Welt ins Kinderzimmer bringt
Steiff-Chef Dirk PetermannWarum Plüschtiere von Steiff Geschichten im Kinderzimmer erzählen, und wie Steiff-Chef Dirk Petermann bei jungen Erwachsenen und in China punkten will.
Steiff-Chef Dirk Petermann sieht für das Unternehmen enormes Wachstumspotenzial – nicht nur mit Teddybären.
Steiff