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Werbung auf TikTok, Instagram & Co.: „Früher blieb immer diese Distanz zum Fernseher“
Werbung auf TikTok, Instagram & Co.InterviewImmer mehr Unternehmen vermarkten ihre Produkte auch in den sozialen Medien. Ein Experte erklärt, wie dort Werbung funktioniert.
Die Werbebranche unterzieht sich seit Jahren einem Wandel: Weg von traditionellen Plakaten und Fernsehspots, hin zu Werbung im Internet. In den sozialen Medien greifen werbespezifische Phänomene nochmal tiefer.
Industrieverband Körperpflege- und Waschmittel e.V. (IKW)/obs/dpa
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