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Werbeaktionen beim VVS: Lockt die Probefahrt von Mama und Papa neue Kunden?
Werbeaktionen beim VVSIn der Ferien erlaubt ein Eltern-Kind-Ticket die Gratis-Testfahrt zur Schule. Doch was bringen angesichts des Deutschlandtickets solche Nischenangebote? Eine vom Land lancierte Einzelfahrkarten-App für das Land Baden-Württemberg tut sich beispielsweise schwer.
Die ersten Schritte im Nahverkehr sind für viele Schulkinder eine Herausforderung – der VVS will Probefahrten mit den Eltern leichter machen.
dpa/Marijan Murat
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